Control over customer acquisition strategies across all channels, achieved by focusing activities through Marketing Campaigns.
The primary channels used:
- Email Marketing
- Lead Nurturing
- Appointment for agents
Strategies in Marketing
The use of Open Source Developmental Marketing CRM in the company allows you to create up-selling strategies and support the ability of marketing to increase customer value (customer lifetime value) guiding it to invest more, while working on higher margins.
Furthermore, this approach also allows us to work on cross-selling strategies that allow us to offer complementary products and deepen customer relationships.
Finally, segmentation by customer type and channel allows creating a "match" between communication channels, products and (why not?) Sales scripts.
- Improve customer loyalty. The CRM Evolutionary Marketing Management allows you to keep existing customers and increase profit.
- Deepen relationships with customers. Lastly, it allows a series of "kit" activities of the relationship, starting from the "Nurturing" (on-boarding), to training, to the creation of surveys and loyalty programs.
Marketing Automation refers to software that aims to automate marketing actions. Marketing departments often find themselves automating specific actions such as sending emails, managing social media and other online actions. The technology behind marketing automation simplifies these processes.